Resume

About me

Marketing, Studio, and Project Management professional with 20 years of diverse experience in creative and operational roles. Expert in project management, design, production, and digital asset management. Adept at improving processes, logistics, and team development through strategic scheduling, budgeting, and problem-solving. Proven ability to build and lead high-performing teams, promoting collaboration and achieving outstanding goals.

Marketing Manager

Scouting America | Oct 2022 — Jan 2025

  • Created the Marketing Calendar and Increased email traffic revenue from ~$5K once a week to $20K per email, multiple times a week.

  • Launched pop-up stores to increase recruitment and support the BeAScout online application, directly increasing recruitment to meet annual goal.

  • Developed the #1 downloaded asset in Scouting history that supported councils and educated members on the Cub Scout Program overhaul.

Manager of Enterprise Content Studio

Lowe's Companies Inc | Apr 2019 — Sep 2022

  • Designed and built the state-of-the-art Content Studio, increasing content creation from 10’s of products per week to 1000’s of assets for all marketing channels.

  • Grew and managed a 12-person team into 24 FTE + Contractors with redefined roles organization structure.

  • Converted studio operations into an agency model that supported all other content divisions at Lowe’s, including video, photogrammetry, 360spin and endless aisle assets.

  • Led the strategy, design, negotiation, and procurement of studio technology and workflow enhancements, ensuring optimal performance and efficiency.

Studio Manager and Executive Producer

Wayfair | Sep 2013 — Aug 2018

  • Worked directly with VPs and Directors to execute a full-service model for content creation, directly resulting in increased market share for brands such as All Modern, Joss&Main, Birch Lane, and Wayfair Exclusive Brands.

  • Launched and managed multiple Wayfair photo studios, overseeing multiple locations and teams to ensure seamless end-to-end production.

  • Designed, built, and managed content operations, including forecasting, budgeting, hiring, logistics, office management, security, supplier negotiations, and equipment procurement.

  • Developed and implemented the Digital Creative Brief, a software solution that streamlined vendor data and contract agreements, creative execution, operations, and sample procurement processes.

  • Introduced automation features, allowing users to request thousands of samples from multiple vendors across numerous projects and brands, simplifying and accelerating procurement across various locations in the US.

Marketing and Studio Manager

Raymour & Flanigan Furniture | Jun 2006 — Sep 2013

  • Built and managed the content studio that delivered content in the hundreds of thousands of assets for RF rebranding, 1000+ style guides, monthly editorial catalog (~92+ pages), all web content, and internal projects.

  • Operationalized a 50,000 sq. ft. studio, optimizing content production and streamlining workflow processes for all marketing channels.

  • Oversaw comprehensive digital asset management, including editing, forecasting, production, inventory management, and sample procurement.

  • Liaison in director strategy meetings, coordinating between Marketing, Merchandising, Buying, and Logistics to ensure alignment and efficiency.

Skills

Marketing Campaign Management

Data Analytics

Budget Administration

SEO Optimization

Project Management

Web Content Branding

Vendor Negotiation

Digital Asset Management

Studio Management

Photography and Videography

Retouching and Color Correction

Application Design

Recruitment

High Performance Team Leader

Education

Bachelor of Arts in Studio Art SUNY Oswego, Oswego, NY | May 2006

BOCES: Graphic Communications Graduate with honors - June 2000

Internship at Photography by Fernando, Syracuse, NY - Spring 2006

Software

Adobe Creative Suite

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

SaaS Administration and Setup

Quickbase

Shotflow

Asana

Monday

Basecamp

Wrike

JIRA

BOX

Trello

Milanote

Lucid

Microsoft Excel

Access

Power BI

Google Spreadsheets

GA4

WMS Applications

HOSTINGER

siteground

Additional Information

Marketing and Creative Services

Launched successful digital campaigns, achieving annual goals for increased website traffic for brands such as Raymour & Flanigan, Lowe's, Wayfair, Joss & Main, All Modern, Birch Lane, and other private brands.

Initiated, budgeted and managed content programs, including style guides, editorial catalogs, commercial video shoots, installation concept art, web assets, 3D modeling and store collateral.

Logistics and Operations

Designed, established, and managed multiple large-scale in-house content studios from the ground up, exponentially increasing production across all channels and directly impacting multiple brands.

Hands-on experience includes designing, procuring, and managing technology, set-building workshops, budget and forecasting, security and safety training, and supplier negotiations.

Technology and Innovation

Developed and implemented custom web-based applications with automation features to streamline content production. Simplified and accelerated procurement across multiple locations in the US, allowing users to request and track thousands of samples from various vendors across numerous projects and brands

Oversaw digital asset management, editing, production forecasting, and staffing assignments. Trained teams on comprehensive tasks such as scheduling, budgeting, project management, supplier outreach, creative direction, and live-data reporting.

Leadership and Project Management

Hired, trained, and managed hundreds of employees throughout my career, growing and leading high-performing teams. Managed teams from 2-24 FTE and indirectly managed over 100 FTE across multiple locations.

Managed simultaneous complex production schedules and workflows between multiple teams and roles, coordinating in-studio and on-location production while providing mentoring and coaching to build knowledge and skills.

Expert proficiency with project management methodologies, including planning and scheduling, budgeting, risk management, issue and change management, critical path analysis, and earned value analysis. This includes SCRUM and Agile methodologies and a train-the-trainer approach to scaling work and team size.